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I always love reading what you bring up Marshall, because it always triggers my mind to pull out something from my nearly fifty year career of trying -as what Warren Bennis would say - "To be a 'first class noticer'."

What your question today triggered is something I learned from top sports psychologist and host of the Finding Mastery podcast, Michael Gervais, who said, "People don't do what's important. They do what they care enough about." The measure of how much you care about something is whether or not you will take action on it. If you don't take action, it probably means that you didn't care enough about it.

For instance eating healthily is important to me, but I don't care enough about to be as "careful" as I should be about what I eat.

So I would add Michael's idea to your question and suggest people ask themselves, "What do you care enough about to do today? And why do you care so much about that?"

And BTW if your answer to the second question is feeling a bit embarrassed about why you care so much about it, it gives you the chance to pause and recalibrate and choose something to care about AND do, that actually matters to you.

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