HELP my brand is in a major crisis. How do I survive...?
Friends - Please join me and my dear friend Martin Lindstrom LIVE Tomorrow at 12 pm eastern for the next episode of the M&M Show! We will be joined by our two incredible guests Thomas Ranese, VP of Global Marketing and Social Impact at Uber, and Chris Brogan, Strategic and Brand Advisor for a discussion on how to survive when your brand is in a major crisis. Be sure to turn on post reminders to be notified when we go live: https://www.linkedin.com/posts/marshallgoldsmith_linkedinlive-uber-marketing-activity-6831643403550306304-z3QJ
Introducing this week's guests...
Thomas brings more than 20 years of public- and private-sector experience as a marketing leader, brand builder and strong operator with a history of demonstrated business impact. At McKinsey, Thomas counseled companies on marketing strategy and org effectiveness. And as the first CMO of New York State, Thomas led marketing for economic development (including revitalizing the famed I Love NY campaign), so he is passionate about local communities and understands the opportunities and challenges for Uber at the local level. Before joining Uber, Thomas spent the last 10 years at Google, where he played a hand in building a highly successful marketing organization working across dozens of products and countries.
Chris is an executive-level strategist and CEO advisor, working with companies at the 100M+ revenue range including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. The projects he works on with C-level executives involve everything from scouting M&A opportunities in B2B enterprise SaaS, strategic pathing and decision-making, reorg efforts, and more. He is also president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of nine books and counting. He’s working on his tenth: The Backpack.
I hope that you will be able to join us, I'm really looking forward to this week's discussion!